Shinshu Meijo have inherited their skills and tradition from the Edo era (1600-1868). The company recently established their new factory in Nagano, seeking better quality water for their sake. Shinshu Meijo is attempting to modernize their company without compromising their traditional ways in producing sake.
What the popular Sake has changed with the times, we have to catch the latest trend!
But we also have to preserve our traditional way which we must not change!
We have to face them seriously.
This is the way we are!
We never stop challenging ourselves.